Interview of Public Relations Practitioner

Art Century SDN.BHD.

Meeting the competitive edge today, Art Century Sdn Bhd offer clients innumerable ideas and recommendation. They are knowledgeable and experience in helping clients to zero in on innovative product and concepts that are just right in term of context and budget. Their creative professionals can advice intelligent ways to decorate new product or to reconstruct new concepts. They remained up-to-date with the latest trend. They know what’s hot and what’ not. Their goal is to recommend the right idea, construct, deliver and then to ensure that everything goes exactly as planned.

Examples of products and services: 

Customized Cabinet/ Display Shelf·       

•  Cabinet/ Acrylic Cabinet design, Kiosk, Booths &Counters design and supply for retail outlets
• Service or Tray display design
•  Table Talkers/ Wobble
• Shelf Display design

 Gadget

• Sound
•  Electronic
• Manual

 Road Show/ Event Set-up

Art Century Sdn Bhd has over 10 years of experience in the field of advertising and event managements. Art Century collaborated closely with event-management agencies or directly with its clients in design, executing trade exhibitions, promotion road show, conversation, annual dinners and many more. Most of the work are furnished and finished with different materials such as wood, meral, plastic, glass, foam-material, electrical fitting and print medias. All work are carried out in their 7000 sq ft factory, under supervision of experienced and creative project managers. 

Logistic/Accessories

Art Century Sdn Bhd also focuses on logistic. Art Century Sdn Bhd supply electrical equipments such as television and video CD player; sampling utensils such as culinary items, dustbins, plastic material for serving; booths and kiosk for retail and many more. And, clients can be assured that these items delivered right up to their door step. In addition, they provide clients an option for transportation and delivery of goods. 

Digital Print POSM

Digital/Inkjet printing for Signage, Banner, Bunting, Sticker, Shelf Vision, Floor Vision and other promotion material. 

Company Vision

The centre for integrated creative media and logistics solution of first choice. 

Company Mission
Art Century Sdn Bhd is committed to :·        

• Creative and quality service by providing clients an integrated business services through design, consultation, production and logistics.
• Providing clients with original and tailor-made concepts that fit the event.
• Working together with clients as collaborative partners to achieve target best in promoting their message. 

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Sam Ching Chee Keong

General & Public Relations Manager

sam@artcentury.com.my

012-2001208

603-42807298

603-42971151

Art Century Sdn Bhd

Lot 1221, Jalan 11,

Kaw. Perindustrian Ringan,

Kampung Baru Ampang ,

68000 Ampang, Selangor,

Malaysia

Interview :

• Tell me about yourself.

I finished my diploma in marketing in 1976. After that, I join Survey Research Malaysia as research executive for 4 years. I have join Malaysia Airline as cabin crew before too. I have been promoted to Senior Purser and left in 1999. After I left Malaysian Airline, I work as National Operations Manager in Demo Power Sdn Bhd. I have to take charge of sampling activities for FMCG (Fast Moving Consumers Goods) company throughout nationwide and I left Demo Power in 2006. Currently, I was General / Public Relations manager in an advertising company, Art Century Sdn Bhd.

• What are your responsibilities/function as a Public Relations manager?

My responsibilities in AC is to handle problem like shooting and introducing the latest marketing sampling activities with the latest gadget and concept to compete in this fast growing and demanding FMCG market.We advertise on the important of ‘Brand Building’ by conducting sampling activities in all supermarket and hypermarket to our client. Our responsibilities are to design and create an economic but high standard of loyalty program to attract and retain the consumers continuing to support and stay loyally to the particular product/brand they had chosen. Indirectly using them as a third party advertising tools by using ‘word of mouth’ to their surrounding in attracting new buyers/consumers to the same product/brand that they are using. Besides, I also help to rectify and giving the fullest support to client at the shortest period of time as and when issued and faulty product arises.

• Have you ever faced any crisis/ issue(s) along your employment here?

No. I had never face any serious or major crisis over in AC, mainly because I have the fullest support from Operations, Production and Logistic Department at all the time with a total number of 46 colleagues under my supervision. Our team spirit is very strong. AC has branches in Butterworth to take care of northern marketing and operation’s issues. As for southern, there is a branch located at Melaka. AC carries out ‘Team Building Activity’ internally or externally. This has proven in our daily operations behaviour that whenever there is issue arises, the whole team will put their head together to analyse, trouble shoot and decided on the best solution at the shortest period of time to get back to our client.

•  What are the Three positive values that can describe about you?

The 3 positives values that I have in me are:

                              i.            Good Listener: Colleagues are willing to seek my advice and support not only in their job but also in their daily life issues. This is how I have built up an understanding, trustworthy behaviour between us and earn a lot of respect from them.

                              ii.            Witty: These have brought a lot of laughter and ease a lot of tension in our daily working life.

                            iii.            Firm: Good decision maker, dare to stand up to any adverse condition with good reason and ‘NO’ to client when situation does not permit to do so.

•     How would you see yourself in the next 5 years?

At age of 56 this year, I am looking forward to a good and godly retirement environment, so that I will be able to do what I have missed out. Travelling, day dreaming and involve with more charity work but more important is to spend more time with my family, sisters and also my lovely niece and nephew in Malaysia and Britain. As for my working position, I have started grooming a successor to take over my job function, continue to build this company to the next level of success.